We Transform MarketingInto A Powerful Growth Engine

Our Elemental Insights series brings together perspectives from subject matter experts across Fusion92 on the trends and ideas shaping modern marketing. In this installment, we explore one of the most fundamental questions that marketers face: What data do you actually need to understand your customers? Drawing on decades of experience in data-driven marketing, Fusion92’s data expert, Alex Panteli, shares a simple but powerful framework for getting started.

Powered by Fusion92’s proprietary data and our system of 71 lifestyle and personality Mosaic types, ClausAi analyzes a few quick inputs and delivers personalized gift recommendations in minutes.

One burger satisfies an appetite. The other leaves an echo. There is room for both in my life. And the same is true in our industry.

As part of the alliance, Fusion92 has incorporated OMI’s B2B Living File database, which processes more than 40 billion data signals monthly to improve audience targeting.

Panteli’s arrival promises alignment of winning strategies for brands looking to apply smart data to their marketing mix

This story explores the ways Fusion92 relies on Experian’s data to sharpen its audience targeting, streamline engagement across channels, and achieve measurable success.

Our award-winning initiative successfully addressed the challenge of a dental professional shortage.

Dave Nugent, recently sat down with OMI founder and CEO Paula Chiocchi to explore the crucial role of data in modern B2B marketing.