Fusion92 Privacy Policy

Last Updated: January 31, 2025

Thank you for taking the time to read our Privacy Policy. At Fusion92 (“Fusion92”, “we”, or “us”), your privacy is of the utmost importance. We want you to be fully informed about our privacy and data practices, the information we collect, how it is used, disclosed and protected, and the choices you have with it.

We provide two distinct types of services and have separated them to make it easier for you to understand our privacy practices and to exercise your privacy rights. Our business consists of:

1. "Business Services" (or “Services”) that provides our business customers (our “Customers”) with software and/or services in order to help them engage in relevant advertising, marketing, sales and communications. Our Services may also encompass utilizing personal information provided directly by our Customers, which is independent from the Data Broker activities referenced below as Fusion92 is contractually limited from using Customer personal information for its own independent purposes. These Business Services are detailed herein.
2. “Data Broker” activities, which consist of selling, sharing or licensing personal information to our Customers for their own independent marketing, communications or other business purposes. If you are a consumer or business professional and are interested in exercising your privacy rights related to our Data Broker activities or would like to learn more about our Data Broker activities, please visit our Data Broker Privacy Notice here.

Fusion92 Business Services Privacy Policy

For our current or prospective Customers interested in our Services, continue reading below to learn more about our Business Services privacy practices.

1. PERSONAL INFORMATION WE COLLECT

2. HOW WE USE PERSONAL INFORMATION

3. HOW WE DISCLOSE PERSONAL INFORMATION

4. PRIVACY CHOICES

5. SECURITY

6. RETENTION

7. U.S. STATE-SPECIFIC NOTICE

8. EEA/UK NOTICE

9. CHILDREN’S PRIVACY

10. THIRD-PARTY LINKS

11. CHANGES TO THIS PRIVACY POLICY

12. CONTACT US

1. PERSONAL INFORMATION WE COLLECT

Customer Personal Information We Directly Collect:

In order to operate our website or serve our Customers, Fusion92 will collect various information, including:

• Business professional information, including your name, role or title, company email, company name and company URL.
• Correspondence, which may include any personal information provided during an email correspondence or customer service engagement.
• Billing, payment and administrative finance information.
• Information about visitors to our website and how our Customers use our Services, including time spent on our website, behavioral activity, and metadata associated with software interactions. Please see “Cookies and Other Tracking Technologies” below for more information.
• Applications for employment, including any associated information, such as education, role, title, employers, certifications and credentials, and references.

Personal Information Our Customers Provide Through Our Business Services:

When our Customers use our Business Services, they may enable Fusion92 to process various types of personal information on their existing customers, consumers or end clients (“End Clients”). Below, we provide a list of the commonly processed personal information of End Clients. Please note, this list is not exhaustive of all personal information and is intended to serve as a sample set.

• Contact information, such as name, email address, phone number and postal address.
• Professional information, such as education, role, title, employers, certifications and credentials, and references.
• Device identifiers, such as cookie IDs, mobile ad IDs, device IDs, IP addresses and other identifiers associated with all relevant behaviors or categorical segments used for advertising and marketing.
• Social media reference information, such as handles, profiles, and associating statements or posts.
• Proprietary information about customer relationships, including historical transactions, engagements, communications and notes about correspondence.
• Advertising and marketing engagement activities, including unique impressions, engagement rates, number of leads generated, which campaigns are functioning best, conversion rates and trends.
• Third-party information appended to End Client information, including any of the information associated with our Data Broker activities.

2. HOW WE USE PERSONAL INFORMATION

Subject to the terms of this privacy policy and our client agreements, we may use personal information for the following purposes:

• To provide our Business Services, including:
  • Identifying and engaging with prospective and current customers.
  • Creating compelling and relevant content for sales and marketing outreach.
  • Measuring marketing, advertising, sales and communications performances.
• Customer support, including email, phone and chat.
• To improve our Services, for example, we may modify our website user interface based on user behavior or create predictive models for future advertising or marketing campaigns.
• To authenticate, verify or otherwise ensure compliance with Customer written instructions or to mitigate the risk of fraud.
• Aggregated or anonymous information about the various types of information, integrations, metadata and performance metrics to ensure our Services are serving their intended purposes and for product improvements.
• For any legal purpose necessary, including IP protection, or if Fusion92 is required to process information as a result of a court order or other legal or regulatory proceeding.

3. HOW WE DISCLOSE PERSONAL INFORMATION

Our Services provide Customers with the ability to synchronize certain external software or data applications with Fusion92, which may include the transfer of personal information. Some of the types of applications are:

• Cloud or Other Storage Services.
• Customer Support.
• Customer Relationship Management.
• Call Centers.
• Email Service Providers.
• Digital and Offline Advertising Services

Subject to client agreements, we may disclose Customer information in order to:

• Protect the legal rights of our company, our employees, our agents and our affiliates.
• Protect the safety and security of those who access and use our Services.
• Detect and protect against fraud.
• Comply with law or legal processes.
• Complete a legal transaction related to the sale of our business or any assets.

Fusion92 may disclose aggregate or anonymous information for any purpose. This means that the information we disclose does not identify specific individuals or is combined with other data to protect your privacy.

4. PRIVACY CHOICES

With respect to our Business Services (versus our Data Broker activities which are subject to a separate Privacy Policy here), we provide our Customers with the right to exercise the following choices with our use of your personal information:

• Access the personal information we maintain about you.
• Delete the personal information we maintain about you. Please note that we reserve the right to retain any information necessary to comply with our legal obligations, including financial reporting.
• Correct inaccurate personal information we maintain about you.
• Opt out of certain uses of your personal information, notably:
  • Marketing emails: To opt out of marketing email communications, you may click the "unsubscribe" link in the marketing emails.
  • Tailored advertising using cookies: Refer to our list of advertising services below for company-specific choices, or visit http://optout.aboutads.info to exercise an industry-wide opt-out. In addition, you may reject or delete cookies through your browser settings.

You can exercise these rights by contacting us at privacy@Fusion92.com or through your account representative. Please do not contact us at this email address for Data Broker-related privacy requests. For Data Broker-related privacy requests, click here.

If you are a current or former employee of one of our Business Services Customers, or an End Client of one of our Customers, and you would like to fulfill your rights to the personal information we maintain about you on behalf of our Customer, please contact a representative of that Customer rather than email us with your request. We cannot provide personal information about a specific individual on behalf of a Customer without their express written instructions.

5. COOKIES AND OTHER TRACKING TECHNOLOGIES

Like many companies, we use cookies, pixels and other tracking technologies to collect information about your browsing activities, your interactions with our websites or emails, and to serve tailored ads on other websites. There are a number of ways to opt out of having your online activity and device data collected through these Services for our advertising purposes, which we summarize below.

• Tailored advertising using your email address. If Fusion92 has collected your email address, it may be used for tailored advertising on other websites, including through social media such as LinkedIn. To opt out of this use, please email us at privacy@Fusion92.com.
• Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org
• Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting http://optout.aboutads.info
• With each of our vendors individually. The following advertising or marketing service partners offer opt-out features that let you opt out of use of your information for interest-based advertising or profiling:

• Advertising-Related Cookies and Tracking Technologies
  • Google: Google Advertising Opt-Out
  • LinkedIn: LinkedIn Advertising Opt-Out

Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

6. SECURITY

We maintain reasonable safeguards to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control. Despite our efforts, we cannot guarantee that unauthorized access or use will never occur. It is important that you take steps to keep your information safe and secure. Choose an account password that is hard for others to guess and don’t reveal it to third parties. If you use a shared public computer, do not opt to have your login ID or password remembered and be sure to log out of your account when you finish.

7. RETENTION

We will retain Customer personal information according to the terms of our written agreements and then for a minimum of five years in accordance with our Customer retention policy.

8. U.S. STATE-SPECIFIC NOTICE

Certain U.S. states have enacted comprehensive privacy laws that create additional privacy obligations for businesses and provide their residents with additional privacy rights. While most of these privacy rights are associated with our Data Broker activities which are referenced in our Data Broker Privacy Notice, the following may apply to our website and Business Services.

Additional Privacy Rights:

In addition to the rights granted above, if you are a resident of a state with enhanced privacy rights, you may also have the right to:

• Opt out of the “sale” or “share” of your personal information for the purpose of cross-context behavioral or targeted advertising. Please visit our “Cookies and Other Tracking Technologies” section above to exercise your rights. Fusion92 does not ”sell” any personal information associated with our Business Service Customers other than through the use of cookies as referenced above. If you would like to exercise your consumer rights related to the “sale” of your personal information in association with our Data Broker activities, visit the “Your Privacy Choices” webform.
• Opt out of profiling or automated decision making. Fusion92 currently does not engage in any activities that would require enabling such a choice at this time.
• Sensitive personal information. Fusion92 does not collect or “sell” sensitive personal information associated with our website or Business Services. Please review our Data Broker Privacy Notice for more information about potential sensitive personal information associated with consumers.

Appeal:

If we deny your privacy request, you may appeal that decision by emailing us at privacy@Fusion92.com. If you are still unsatisfied with our response, you have the right to file a complaint with your state attorney general.

9. EEA/UK NOTICE

The European Economic Area (“EEA”) and the United Kingdom (“UK”) have each enacted privacy laws. The European Union’s (“EU”) and the UK’s General Data Protection Regulation (collectively, the “GDPR”) create additional privacy obligations for "Controllers" of personal data and provide EU and UK residents with additional privacy rights.

Legal Basis:

Under the GDPR, we process personal data under the following legal bases.

Controller Designation:

Under the GDPR, we are designated as a ”Controller” of our Customers’ personal data. However, we may operate as a “Processor” of our Customers’ End Client personal data when providing them with our Services. A list of our subprocessors is available to our Business Services Customers on demand .

Cross-Border Data Transfers:

All Fusion92 personal data is stored in the United States. As such, if you are a resident of the EEA, UK or Switzerland, we may transfer to, and store the data we collect about you, to countries other than the country in which the data was originally collected, including the United States. Those countries may not have equivalent data protection laws as the country in which you provided the data. When we transfer your data to other countries, we will protect the data as described in this Privacy Policy and comply with applicable legal requirements providing adequate protection for the transfer of data to countries outside the EEA, UK and Switzerland. We rely on Standard Contractual Clauses (“SCCs”) for the transfer of personal data to countries that have not received an applicable adequacy decision, as well as the UK’s ‘International Data Transfer Addendum” to the SCCs.

For more information on cross-border transfers of your personal data or the appropriate safeguards in place, please contact us at privacy@Fusion92.com

Additional Rights for UK or European Economic Area Residents:

In addition to the rights granted above, if you are a UK or EEA resident, the GDPR grants you the right to lodge a complaint against us with your local data protection authority. You can find your data protection authority at https://edpb.europa.eu/about-edpb/about-edpb/members_en

10. CHILDREN’S PRIVACY

We do not intentionally collect any personal information from children under the age of 16. If you believe we have obtained personal information associated with children under the age of 16, please contact us at privacy@Fusion92.com, and we will delete it.

11. THIRD-PARTY LINKS

The Services may contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our sites and to read the privacy statements of any other site that collects personally identifiable information.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time as we update or expand our Services. If we make material changes, we will post the updated Privacy Policy on this page with a "Last Updated" effective date of the revisions. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Services.

13. CONTACT US

If you have any questions about our privacy or security practices, or if you are a Fusion92 Customer and would like to request access to or have a correction to your personal information, you can contact us by email at privacy@Fusion92.com or at:

Fusion92 Privacy Office
222 Merchandise Mart Plaza
Suite 2200
Chicago, IL 60654