AI IN THE MART
AI IN THE MART: KEY STRATEGIES FOR TRANSFORMATIONAL GROWTH AND BUSINESS EXCELLENCE
Moderated by Fusion92's EVP of Integrative Center of Excellence Ben Cox, this event explored advanced AI strategies, ethical considerations and real-world applications to drive growth and efficiency. The panel of industry leaders and AI experts from businesses throughout THE MART shared their personal experiences and insights on leveraging AI for business and marketing innovation.
Seven Key Takeaways for Your Organization From the AI Panel
- Empower Your Workforce
Encourage employees to explore AI tools to boost productivity and creativity. Foster a culture where experimentation is welcomed. - Align AI With Business Goals
Connect AI initiatives directly to your strategic objectives to ensure impactful outcomes and efficient resource use. - Be an Early Adopter
Implement AI solutions quickly to maintain a competitive edge. Avoid letting bureaucracy slow your progress. - Democratize AI Access
Utilize accessible AI tools that empower businesses and communities of all sizes, leveling the playing field in your space. - Cultivate a Learning Culture
Promote continuous learning about AI through training and resources, enabling employees to utilize AI effectively. - Prioritize Security and Governance
Integrate robust data security and compliance measures when adopting AI technologies in your operations. - Focus on Sustainable Practices
Investigate how AI can aid in addressing environmental challenges, making sustainability a core part of your AI strategy.
Meet The Panel
Senior Director, AI Strategy at Conagra Brands
Azeem Kapadia
At the forefront of digital innovation, Azeem Kapadia leads the AI Strategy team at Conagra Brands. As a trailblazer in integrating generative AI, he is dedicated to unlocking value for the commercial organization, ensuring AI initiatives are ethically aligned, driving strategic change and delivering tangible business impact through the advancement of cross-functional AI initiatives.
Sales Ops and Strategy Director at Motorola Mobility (a Lenovo Company)
Queena Thai Berndt
Queena is a seasoned business leader with nearly 20 years of experience across diverse industries. She launched her career in accounting at Deloitte, specializing in audit, and later honed her financial expertise in roles at Allscripts, McDonald’s and Motorola. For the past 12 years, Queena has been a key player at Motorola, transitioning seamlessly from finance to marketing and strategy. As a strategic thinker with a focus on results, she has helped shape Motorola’s trajectory, driving both innovation and growth. In her current role as sales operations and strategy director for Motorola Mobility (a Lenovo Company), Queena leverages her passion for AI to explore and implement efficiencies that enhance business performance across the organization.
EVP of Product & Innovation at Fusion92, Founder and Chairman of The Beckley Foundation
Jacob Beckley
Jacob Beckley stands at the confluence of innovation, technology and humanity. As a visionary leader, Jacob has not only propelled Fusion92 and its partners to the forefront of the tech industry but also championed crucial humanitarian causes. Through The Beckley Foundation, CURE Chain and the $CURE Token, he has raised over a million dollars to support pediatric cancer awareness and research. His expertise lies in merging critical business and social challenges with the power of big data, emerging technologies, machine learning and AI. Jacob's groundbreaking work in automated marketing products and data science continues to redefine industries. As the driving force behind Fusion92's human-inspired AI (Hi + Ai) team, Jacob is dedicated to creating efficiencies that free people from mundane tasks, allowing them to focus on transformative ideas and meaningful work that truly matters.
Founder and CEO at Why of AI and Adjunct Professor and Advisor at NU Kellogg MBAi
Alex Castrounis
Alex brings over 20 years of experience advising various organizations, from startups to Fortune 100 companies, on leveraging data, analytics and AI models to fuel business growth and enhance customer success; in addition to his roles at Why of AI and Northwestern, he serves as an executive in residence and mentor at the UChicago Booth Polsky Center and Transform AI Accelerator. He is also an expert in residence and advisor at 1871, Chicago’s premier technology and entrepreneurship center globally recognized as the top private business incubator. Alex is the author of "AI for People and Business: A Framework for Better Human Experiences and Business Success."
Moderator | EVP, Integrative Center of Excellence (iCOE) at Fusion92
Benjamin Cox
Benjamin is a marketing strategy executive with over 20 years of experience transforming businesses into brands people love. Benjamin brings strategic, transformative thinking to help champion ideation and prototyping labs with cross-functional integrated teams across diverse industries. Benjamin’s passion for finding pockets of the future in the present helps brands successfully reinvent themselves through a third horizon of growth that connects the dots to real-world business results.
