
01/16/2025
The Brooklyn Palm and the Secret to Unstoppable Growth
What can a scrappy, unyielding tree teach us about making bold moves? More than you’d expect.
Jacob, our EVP of Product and Innovation, joined The Innovative Agency podcast to reveal our secrets of innovation, including how we cultivate a culture around it, hire for it, why it’s fruitful to promote a “fail fast” philosophy, the significance of finding core problems and the mind shift to disproving — rather than proving — an idea.
We invite you to listen to the full podcast or check out some notable moments we've curated below.
Our gratitude to host Sharon Toerek for the great conversation!
Jacob discusses the role of innovation in agency work: “Solving the unsolvable - we didn’t have limits.”
Jacob on how “innovation got diluted.”
Jacob on disproving — rather than proving — an idea.
Jacob on how to institutionalize innovation in an agency.
EVP of Product & Innovation at Fusion92, Founder and Chairman of The Beckley Foundation
Jacob Beckley
Jacob Beckley stands at the confluence of innovation, technology and humanity. As a visionary leader, Jacob has not only propelled Fusion92 and its partners to the forefront of the tech industry but also championed crucial humanitarian causes. Through The Beckley Foundation, CURE Chain and the $CURE Token, he has raised over a million dollars to support pediatric cancer awareness and research. His expertise lies in merging critical business and social challenges with the power of big data, emerging technologies, machine learning and AI. Jacob's groundbreaking work in automated marketing products and data science continues to redefine industries. As the driving force behind Fusion92's human-inspired AI (Hi + Ai) team, Jacob is dedicated to creating efficiencies that free people from mundane tasks, allowing them to focus on transformative ideas and meaningful work that truly matters.
Now that you've seen our story, we'd like to learn more about you and talk about how we can help you achieve more than you ever thought possible.