Auto Show Attendees Enter to Win a Mazda by Touching its Window

In this installment of our Ei series, Mikki Sharp explores how artificial intelligence is reshaping search marketing and why success now depends on far more than keywords alone. As AI-powered platforms increasingly rely on customer signals to predict intent and optimize performance, marketers must rethink how they measure, enrich and activate their data to stay competitive.

In this installment of our Ei series, Jon Nelson explores how retailers can unlock more value from the customer engagement they're already generating. As acquisition costs rise and ROI faces greater scrutiny, the ability to identify and activate high-intent shoppers—many of whom remain anonymous—has become a critical competitive advantage. Learn why improving visibility into existing behaviors may be one of retail's most powerful growth levers.

In the third installment of our Elemental Insights series, Greg Auer explores what actually separates award-winning case studies from the thousands that never make it past the first round. After judging shows like the Effies and New York Festivals, one thing becomes clear: the strongest entries don’t just showcase creative work — they build a clear, compelling business argument grounded in strategy, human insight and measurable impact.

Exclusively combining demographic, firmographic and transactional data across retail and B2B segments, media buyers gain access to uniquely curated, multisource audiences, designed to drive more precise targeting and stronger campaign performance.