We Drove $1 Billion in New Investments
The Challenge
Mercedes-Benz Financial Services was launching a new investment product, First Class Demand Notes, to affluent, accredited investors. MBFS turned to us to efficiently identify this narrow audience, create specialized messaging for them and guide them to a website where they could learn about the program, get qualified and make an investment in it.
Our Approach
We paired audience segmentation tracking and diminishing return analysis with creative performance tracking to get the right message to a carefully curated audience at the right time for the right return on investment. Creative provided a seamless journey from social/digital to direct mail to a website that aligned with Mercedes-Benz brand standards.
The outcome
High conversion rates. Extreme efficiency. And more than $1 billion in investments six months ahead of our scheduled goal.
$1BIn fund investments
6 MOSClient goals reached 6 months ahead of schedule
7xConversion rate of industry average
More Results Stories
Karmanos Cancer Institute
We Inspired A Culture of Care
Learn More
H&R Block
We Reinvented Tax Prep 45 Million Times
Learn More
Ford Direct
We Tuned Up ROI By 400%+
Learn MoreView Our Growth Results
Learn MoreLet's Talk 07
One System. Every location.Built to grow.
Tell us where your growth is stuck: The ideas lying in compliance review, the data leaking into the platforms, the locations that aren't pulling their weight. That's where every engagement starts.
